The main challenge of any public speaker is to capture the audience’s attention. Listening to the speaker means both the audience’s commitment to the full reception of the message and the encouragement of the speaker, who thus receives the certainty of reaching his set goal. Naturally, all of this presupposes certain efforts on the part of the speaker, who must understand the difference between hearing and listening, the force of silence, the ...

Being convinced does not mean defeating your criticism, reason and free will. Being convinced does not mean giving in to the insistence of the one who wants to be convincing. To be convinced means, simply, to find bridges between the thesis proposed to you and two types of interests – the personal and the general ones. The principle of social proof, theorized and popularized by Professor Robert Cialdini, explains why these bridges exist and ho...

In the process of persuasion reasoning and emotions are particularly emphasized in order to apply some techniques designed to attract the judge’s attention and convince him of the legitimacy of the thesis. However, the judge’s requirement is much simpler and was expressed bluntly by the dictum enshrined in Roman law: „Da mihi factum, dabo tibi jus” („Give me the facts and I will give you the legal solution”). Even though the diligent...

As legal practitioners, lawyers play a critical role in upholding justice and defending the rights of their clients. However, the power of persuasion that comes with the profession can be easily misused if not exercised ethically. Ethical oratory is crucial for lawyers, as it ensures that they do not cross the line between advocating for their clients and manipulating or misleading the court. In this context, ethical oratory refers to the use ...

The communication process is not complete without a set of factors that help convey the message correctly. Technical elements and communication strategies are of little use when the speaker lacks confidence in both his own ability and the force of his message. Hard to fi t into patterns and impossible to simulate, confidence is the core of any effective communication and the hallmark of any speaker. ...

Without many legislative opportunities for promoting their services, lawyers must rely mainly on the results of their activity. In addition, however, some methods of communication make up the best practices by which, over time, those who have understood the partnership relationship between lawyer and client have acquired professional success. ...

In a world governed by the appearance of perfection, apparent imperfection should be doomed to failure. However, this is not the case with negotiators or orators who know that success can only be achieved with the input of others and their valorization is the first step of a ladder that those who climb must first of all descend. ...

Correspondence has a central place regardless of the field in which we carry out our professional activity. Being a means of written communication, it must obey some generally known rules. Additionally, however, business correspondence is characterised by specific elements whose knowledge and application can make the difference between success and failure. We will dwell on them in the present material.

Winning argumentative duels has always fascinated, being a topic that has preoccupied even classical thinkers, accustomed to rummaging in the depths of the mind to understand the world and its meaning. With or without the contribution of honesty, the argument can be understood as a game in which the fiercest of us are only interested in the laurels of victory. Sometimes, in order to obtain them, they will have to give up principles or the very...

In court, the speaker must be effective. The pressure of time and the stakes of the process leave no room for hesitation. At the same time, outside the court, the judicial speaker must conduct his activity according to certain principles that will prepare him not for a plea, but for a career.