Articole de la același autor Prof. univ. dr. Carmen Tamara UNGUREANU

Profesor universitar la Facultatea de Drept a Universităţii „Alexandru Ioan Cuza” din Iași
Ghostwriting-ul în contextul transformării digitale globale
The practice of „ghostwriting” involves an author of a literary, artistic, or scientific work agreeing to give credit for his/her creation to another person in exchange for payment, with the result that his/her work is published under the latter’s name. Ghostwriting is increasingly used in various fields, becoming an effective solution for those in need (of a „writer”) and a profession or even an entrepreneurial endeavor for ...
Citește mai mult
Comercializarea influenţei. Reguli și nereguli în influencer marketing
The Internet has led to the migration of commercial advertising in the cyberspace, where professionals who seek to promote their products/services are forced to fight for the consumers’ attention. One form of online commercial advertising, which they use to a significant extent, is that carried out through influencers. These advertising providers commercialize their influence. In order to present some of the legal issues stemming from the inf...
Citește mai mult