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Comercializarea influenţei. Reguli și nereguli în influencer marketing
The Internet has led to the migration of commercial advertising in the cyberspace, where professionals who seek to promote their products/services are forced to fight for the consumers’ attention. One form of online commercial advertising, which they use to a significant extent, is that carried out through influencers. These advertising providers commercialize their influence. In order to present some of the legal issues stemming from the inf...
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