The present paper aims, in the context of the new business model of „monetization” of online attention, to open the discussion regarding the current status of rights traditionally associated with personality and private life, such as the right to name, image, voice or likeness. We have an advantageous starting point and, at the same time, a first legal argument in the conceptual model of the American right of publicity, representing the right ...

This study, part of a broader project aiming to analyze the content of the rights of the artists and their status, render an overview of the patrimonial rights of the Romanian artists: the use right and the resale right. Keywords: